“PIRANHA 3DD” BOUNCES ONTO FACEBOOK THE SAME DAY AS THEATERS
Pirhana 3DD is the first 3D film to premiere on Facebook the day of its theatrical release. For $7.99, adult viewers can have a clandestine viewing of the gore-fest at home without anyone knowing, and 18-year olds can do the same while sharing the experience with friends. Either viewer can go to the movie’s Facebook page to purchase access to the 3D film right now.
The movie was selected because it apparently hits that demographic sweet spot of 18-35 year olds that still make up a large chunk of Facebooks total users. In order to take in the full experience, users can either whip out their own 3D glasses, or follow a link provided by Milyoni to learn how to make their very own glasses at home. Where neither killer fish nor naked people can find them.
This really did shock me how good (from a business angle) Facebook continues to develop.. it’s now becoming a social living room, opening up this great social film storm whilst creating new branches in digital entertainment. - Fab but the only thing is they can’t supply the popcorn.. or can they? Re-deamable voucher codes? pre book films in advance and they’ll mail it? we’ll have to see!
I’m not promoting piraña DD