If Peter Saville had to pick someone to admire….
Just found a great article on designers admiring other designers-some great choices…
GTF, or Graphic Thought Facility, is a practice of three principal designers – Paul Neale, Andy Stevens and Huw Morgan – who share a collective spirit.
They represent the very idea of the graphic thinker, the figure who we can trace through Herbert Bayer to Milton Glaser to Alan Fletcher – the “artisan professional”. That figure doesn’t easily exist any more. The graphic artist has now become a branding consultant, and communication design has become determined by the findings of research and focus groups.
But then you have GTF, who are perpetuating the honourable idea of the philosophical, professional, commercial artist. They are able to do this by having modest expectations; they have a small practice and they are selective about the work they take on. Communication design is about the message from the source to the audience, being delivered by the designer. A lot of graphic design appears to be all about the designer, but it is not supposed to be. The designer should be invisible, but to do that as well as GTF requires great skill and intelligence. They are manifestly fluent in the meaning of image, line, form and colour, and how people read it. There is always a rightness about their work – an invisible rightness.
Peter Saville designed record sleeves for New Order and Joy Division, and the 2010 England shirt.