Hallmark Christmas Card Crit.
So yesterday 2 people from Hallmark came in to to critique us on our Christmas card designs so far. It was really interesting to see everyone elses designs and what Hallmark had to say about them. I was quite nervous when they got round to me as I had 18 designs to show but it was fine. They really liked my russian doll designs and my others too. My only critique was that I need to try them on different papers and change from of the layouts from portrait to landscape or vice versa.
So I think overall it went really well and I just need to mock some up properly on boards and show what size they would me, what paper they would be on, and also what printing techniques would be required to make them. Oh and also design some wrapping paper and a gift bag to sit along side them. A trip to Fred Aldous is definitely in need.
We also had a talk about how the cards would be displayed in store in their packs. So I had a wonder into Paperchase to get some ideas and found some lovely packaging ideas. My favourite is the cube which contains 24 cards of 4 different designs and each design is displayed on 1 side of the cube allowing the customer to view them easily.